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Monday, 14 July 2014

Second to last: my August shopping section in RED magazine

Wearing a J.Crew sweatshirt, Carven skirt and Paul Andrew shoes
The August issue of Red is out on the newstands with the second to last edit of my Shopping section. When I was producing it I already knew it was going to be one of my last issues so I remember feeling a little bit emotional on the day of our sweatshirts shoot (above) with the rest of the team! Here's a little peek inside the issue, some video footage I recorded and some behind the scenes treats too...



For the Shops Opener I selected some fabulous printed accessories from Oasis where I often find some terrific little gems. I love a printed court and I particularly loved this 60's style print that you can wear with jeans or even clash with a stripe or another floral.


The Trend Report I compile for the section is always one of my favourite parts of the magazine. Here I report on what you should be buying in August that will see you through winter too. July is such a funny month in stores with all the sales that I thought you would need some help on what to buy from the early drops of new season stock, that you can then adapt for winter too.


For Style Essay I asked my friend Deborah Brett (who always has a tip/heads up/answer for everything) to explain how she puts together a stylish summer suitcase for her and for her three children - read her fabulous article because it's totally worth it and as fabulous as she is.


For my Weekend Style section we interviewed three fabulous women on what to pack for their chosen holiday destinations: Heidi Gosman from my beach go-to shop Heidi Klein, Chloe Londsdale from one of my fav denim brands MiH Jeans and Deborah Lloyd from Kate Spade  - they are all such inspirational women I absolutely loved nosing into their lives and holiday buys.

I loved these shoes from Gianvito Rossi
For the August issue I also did an accessories story for the main fashion section. I shot it with one of my favourite photographers, Colette de Barros who flew directly from the US especially for it. I've worked with Colette many times before and we always have a fantastic time together. To shoot this story we had to hire a big van where our model could get changed and where we could get her nails done - if you were around Piccadilly Circus you couldn't miss us!


Inside the van it's just like a mini home: I had a changing room with all the clothes carefully layed out and my tear sheets and mood boards displayed to brief the team. Here are some behind the scenes shots we took on the day...


Here we are on the street shooting the opener...




There's a lot of work going into each shot and sometimes what you see as the final result is fruit of hours of careful styling... 
 
 
The concept behind the theme of the shoot was "The Supermarket" (inspired by the A/W14 Chanel show which was all set in a fake supermarket - brilliant!). For my six page story I shot three still lives propped on fake supermarket shelves and the other three on the streets of London - every product that I selected has an ironic nod to the supermarket theme. 

The final result...



The red Aquazzura are on my A/W shopping list...
My sweatshirts shoot - again shot by Colette but this time in a studio in North London. The sweatshirt has become an absolute must have in every woman's wardrobe so with this shoot I wanted to celebrate how different women wear it in lots of winter ways - I asked the fashion team to choose a style and wear it their own way. 


Here I am with Emily, Executive Fashion and Beauty Director and Polly, Shopping Assistant chatting away on set...


I loved my hair on the shoot done by Heath Massi one of my favourite London hair stylists


 The final result. But you will have to by Red to see the whole feature!  


And finally, here's a short video I filmed for the website to help you pick your perfect sweatshirt.



I hope you enjoyed this little peek inside the issue see you next Monday and lots of love from Italy!
x

5 comments:

espritavivre.com said...

Ho comprato il numero di agosto e mi ha "fatto strano" vedere su carta te e il tuo nome visto che ti seguivo qua e su IG e mi ha fatto altrettanto strano pensare che è l'ultimo numero a cui collaborarai.....

Antonella Farina said...

how interesting to see the "behind the scenes of Red pages"! brava laura , beautiful job and post!

silvia said...

Adoro il tuo blog, hai stile non sei banale ma neanche mai troppo sopra le righe... e in più non ti pettini mai da "sciureta" come purtroppo fanno molte ragazze italiane. Ti faccio solo due osservazioni: il bikini te lo puoi permettere eccome e il tuo blog è un attentato al mio misero portafoglio (per colpa tua ho appena comprato la tunichetta della marant)
Tantissimi in bocca al lupo per tutti i tuoi prossimi progetti!

mama'sVIB said...

Hey Laura
That top photo is one of my all time fave picts of you! Just beautiful and I love you outfit too- of course! I hope you managed to have a look/read of my top 10 Instagram mamas that I included you in - and again thanks for letting me use your fab images.

Trust you're having a well deserved holiday and look forward to next weeks post! x

Ann Jacob-Chandler said...

I absolutely loved reading this post. I'm been following your blog for a while and I'm hoping that your latest move means more exciting things for the blog! Ann x

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